How we retain customers has been reimagined — nurturing the customers we already have, while we strive to grow with new clients. One foundation, purpose-built to keep, win back, and invite.
Every customer relationship is retained, recovered or invited through a defined stream — so nothing is left to chance.
The mechanism to retain customers who hold a product with us that is expiring in the future — reaching them before the relationship ends.
Market to customers lost to us — or our client — over the last 12–24 months: they didn't renew (e.g. Toyota) or didn't service their vehicle (e.g. VGA SIRA).
Invite customers who don't service their vehicle with VGA in the future — meaning they don't receive a SIRA membership — into the fold.
Caters for ongoing future retention (Streams 1 & 2) and one-time deployment (Stream 3) — with content tailored by client, brand and customer segment.
Handles continuous retention for Streams 1 & 2, and single one-time deployment for Stream 3 — from the same control layer.
Content configured by client, brand and customer segment — the right message to the right audience every time.
Built to grow into full nurture journeys — not just a one-off send, but an ongoing relationship.
Respectful by design — customers can opt out cleanly, keeping us compliant and trusted.
Replicate existing EDMs or configure new content — always on-brand.
CommsA configurable, single-use webform to capture response and intent.
CaptureCall-centre usage with the ability to re-trigger communications.
Human · AgentTake payment in the moment, over the phone — no drop-off.
ConvertComms success plus activity & payment monitoring, right down to the individual membership.
MeasureRetain relationships before they lapse — revenue you already earned, protected.
Re-engage customers gone in the last 12–24 months, for us and our clients.
Retail invitations open a new front — turning un-served customers into members.
Tailored by client, brand and segment — compliant and consistent.
Full visibility of comms success, activity and payments at membership level.